The Sunk Cost of Identity

After we’ve been in a career awhile, we have created an identity. That identity might include credentials (a college degree), experience and accomplishments (resume highlights). The more time we’ve spent creating an identity or brand, the more attached we become. And the more attached we are to those labels, the harder it is to reinvent ourselves.

If you’re ready for a change, perhaps it’s time to unmoor from the past. The sunk cost of your identity does not have to sink your future. Is it time to try something new?  ~Stand8.com

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